About Bugshan Automative Group

As a result of the development strategy of the Bugshan Group, Bugshan Automotive Group is a subsidiary that positions itself as a strategic player in the automotive distribution sector in the Kingdom of Morocco.

A developer of customer experiences and a trusted partner of international car manufacturers, Bugshan Automotive Group continuously innovates to expand its business and create reliable value, contributing to the growth of the automotive market in Morocco.

  • Category: Automotive
  • Subsidiaries 6

Faithful to its commitment to quality and innovation, the group dares to explore the paths of the future of mobility in order to foster the emergence of new markets and trends that are accessible to all and aligned with a sustainable perspective.

Through its four divisions—”Automotive Distribution,” “Aftermarket Services,” “Mobility Solutions,” and “Finance & Insurance”—Bugshan Automotive Group ensures the continuous development of solutions offered in the automotive market, driving the transition to an era of clean, sustainable, and accessible mobility.

01. Mission

BAG is committed to its partners to develop a broad, reliable, and agile distribution network, while offering tailored automotive solutions to the local market. BAG’s goal is to precisely meet customer needs by providing innovative solutions and an optimal experience, fostering long-lasting relationships. Passionate about technology and dedicated to environmental preservation, BAG is always on the lookout for the latest innovations in the automotive sector.

02. Values

  • Boldness: BAG relies on authenticity, transparency, and performance at all levels to operate effectively and sustainably.
  • Growth: BAG reveals the potential of the Moroccan automotive market and makes significant efforts to ensure sustainable economic, social, and societal growth.
  • Agility: BAG sees agility as the main catalyst for its activities, placing it at the core of its strategy. This approach is innovative and capable of adapting to all internal and external environmental changes.